Baked In Color
New York, NY
Chocolate Chip Cookies in Every Color
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As seen on and the Huffington Post!

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Inspired by the social media craze over rainbow colored desserts, Julie Waxman started baking classic chocolate chip cookies with rainbow dough, and in 2016 she founded Baked in Color. Her NYC shop at Columbus Circle sells thousands of decadent cookies a week, in every color you can imagine. In addition to best-selling rainbow, you can order them in custom colors, including those of your favorite college. It’s a refreshing and colorful take on an American classic that is sure to make a cookie experience that rises above the rest.

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About the Food

Baked in Color’s delicious cookies are made by hand every day. Each color is rolled out and twisted with the others to create the most beautiful cookies. Extra chocolate chips are sprinkled on top right before cooking to make sure the cookies have a yummier taste and a prettier aesthetic.

Me and my cookie platter
Meet the Owner

Baked in Color founder Julie Waxman studied business and economics at Cornell. After taking a class called Entrepreneurship and Enterprise, she started an on-campus business called Quickie Cookie, with the chocolate-chip cookies making up 85 percent of the sales. Years later, after a career in the corporate retail world, Julie saw an opportunity to contribute to the rainbow food craze taking over social media. Using her tried and tested cookie recipe from her college days, Julie added rainbow colors, and now customers can’t get enough of her colorful take on America’s favorite cookie. Says Julie, “Why eat a boring chocolate chip cookie when you can have one baked in color?”

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As seen on and the Huffington Post!

Shipping Days
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At FoodyDirect we are doing everything we can to drive down shipping costs for our customers, including offering Low Flat-Rate Shipping.

$ 9.95 Flat-Rate Shipping - If your shipping address is reachable from Baked In Color via UPS Ground service within two days, you will be presented with the incredibly low shipping rate of $ 9.95 upon checkout.
$ 19.95 Flat-Rate Shipping - If your shipping address is beyond 2-day ground reach, you will be presented with a flat rate of just $ 19.95 for 2nd-Day Air upon checkout.

*Please note that the flat rates above will be applied per shipping box, and each shipping box contains 1 cookie tin. You will be presented with the actual shipping rate before finalizing your purchase.

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Next Day Air service and Saturday delivery may be available for an additional charge.
Service to Alaska and Hawaii is available for an additional fee. Service outside the U.S. currently not available.

Orders are shipped Monday through Thursday, except holidays. Orders placed by 10:00 PM (ET) can be shipped the following day. For example, orders placed on Tuesday before 10:00 PM (ET) can be shipped as early as Wednesday, for delivery Thursday or Friday. The max allowable transit time for all products is 2 days. Perishable items cannot be shipped over a weekend and cannot be delivered on Sunday or Monday.

Weather and unforeseen circumstances can delay your shipment. We strongly recommend that you schedule your order to arrive at least 1 business day before your desired usage date to allow for any delays.

Shipping Options

The following shipping options are available depending upon the delivery date selected and reflect the max allowable transit time for products from Baked In Color:

Ground Shipping (1-2 Days) - If a customer’s shipping address is reachable via UPS Ground service within 2 days, they will be presented with a $9.95 Flat-Rate Shipping upon checkout. Orders will be delivered via UPS Ground service on or before the selected arrival date, between 9:00 AM and 8:00 PM to residences, and between 9:00 AM and 5:00 PM to businesses.

2nd-Day Air - If the shipping address is not reachable within 2 days via UPS Ground service, the customer will be presented with $19.95 Flat-Rate Shipping upon checkout. The order will be shipped via UPS 2nd-Day Air and will be delivered on or before the end of the second business day following shipment (unless upgrading to Saturday delivery). Delivery time can vary based on area, but can be as late as 8:00 p.m. to residences and 5:00 p.m. to businesses.

UPS Next Day Air Saver - Your package will be delivered by the end of the next business day after it has been shipped. Delivery time can vary based on area, but can be as late as 8:00 p.m. to residences and 5:00 p.m. to businesses. The flat-rate for Next Day Air Saver is $29.95.

UPS Next Day Air - Your package will be delivered the next morning after it has shipped (or Saturday if upgrading to Saturday delivery), by 12 noon to most addresses. The flat-rate for UPS Next Day Air is $39.95.

Saturday Delivery - Saturday delivery is available for UPS 2-Day for an additional charge of $20 per package (total of $39.95). Deliveries are made between 9:00 AM and 8:00 PM, depending upon delivery address. Saturday delivery is not available for UPS Ground shipments.

Once your order has shipped, you will receive a ship notification email with a tracking number for each package in your order. When your order has been delivered, you will also receive a delivery notification email.

For complete shipping details we encourage you to visit our General Shipping and Packaging Information page.

Packaging & Delivery

All cookies from Baked In Color are baked and shipped to order, and packaged to arrive in excellent condition within the max allowable transit time of 2 days.

All orders are shipped signature release. This means UPS will leave the package at the doorstep, front desk or gate associated with the shipping address without requiring a signature upon delivery. It is the customer's responsibility to ensure that the contents of the package are stored in a freezer or refrigerator promptly after delivery. FoodyDirect cannot be responsible for orders with incomplete or invalid addresses, or that are sent to recipients who are not available to store the contents of the order on the day of arrival. UPS cannot deliver to a P.O. box.

Storage & Care

Store cookies at room temperature in their original packaging and enjoy within one week (not likely to last that long ;), or place cookies in an airtight container or bag and freeze for up to 30 days. Defrost at room temp for an hour or two.